While Naval shipbuilding, pasta, knitting, personal growth, drain cleaners, and financial education don’t have much in common, there is one thing.
We’ve written about all of them.
The samples below show how Ramsey Writing Services handles different subjects and kinds of writing. Some come from publications we produce, some were published elsewhere, and some were created purely as examples.
RWS Substack Publications
Fleet Logic
Fleet Logic covers naval policy, shipbuilding, maritime strategy, and naval history. The subject matter can be technical, political, historical, or all three at once, so the writing has to make complicated material understandable without sanding off the details that matter.
Check out Issue 36 here
Visit Fleet Logic here
Pasta Explorer
Pasta Explorer treats pasta as something worth investigating. Reviews, cooking experiments, history, ingredients, storage, and the occasional questionable idea all have a place there.
The publication is written in a first-person voice and built around curiosity, including the willingness to test something rather than pretend the answer was obvious from the beginning.
Check out Issue 33 right here
Visit Pasta Explorer here
Published Elsewhere
“How My Network Helped Me Land My First Copywriting Client Without My Even Asking”
Alan wrote about how a conversation with a former employee led to an introduction and, ultimately, his first copywriting client. The American Writers and Artists Institute published the article on its website.
Read the article on AWAI right here
“Lacy Little House Stockings from the American Prairie“
Laurie designed and wrote this knitting pattern, which appeared in the Fall 2011 issue of Knitting Traditions from Interweave.
The pattern was inspired by a book series Laurie enjoyed and combines historical interest, knitting knowledge, and the detailed instructions needed to help another knitter make the finished piece.
Read the article at Piecework right here
Selected Portfolio Work
Budget Brainiacs Content and Sales System
Budget Brainiacs is a fictional financial literacy program being used as an example. Rather than showing four unrelated pieces, the project demonstrates how sales copy, lead generation, follow-up communication, and supporting content can work together around the same offer.
“Kids and Parents Love Our Financial Literacy Solution!” – Sales Letter Copy
The long-form sales letter makes the complete case for Budget Brainiacs. It introduces the problem, explains the program, presents its features and benefits, answers potential concerns, and asks the reader to enroll.
Read the sales letter here
“Set Your Child Up for Financial Success Now!” – Landing Page Copy
The landing page offers parents a free guide to teaching children about money. It provides useful information while giving interested readers a reason to enter the Budget Brainiacs sales process.
Check out the landing page text here
“Next Step for Kids’ Financial Success” – Follow-up Email Copy
The follow-up email is sent after a parent requests the free guide. It connects the information in the guide to the paid Budget Brainiacs program and encourages the reader to take the next step.
See the email text here
“Financial Literacy the Hard Way: Learning From Others’ Mistakes and Near-Misses” – Blog Post
The supporting blog post examines the consequences of reaching adulthood without a strong financial education. It builds interest in the subject and reinforces the need that Budget Brainiacs is designed to address.
Read the blog post here